Our Mission

  • Eliminate Food Deserts (areas that lack access to affordable fruits, vegetables, whole grains, low-fat milk, and other foods that make up the full range of a healthy diet)
  • Reduce number of health related diseases caused/directly tied to diet such as Type II Diabetes or High Blood Pressure
  • Positively affect eating habits of current and future generation through education of health eating through classes & demonstrations
  • Provide job training & scholarships in low income areas that will create a sustainable workforce
  • Establish partnerships with Higher Educations, Food Industry, Technology and other Not-for-Profits in order to develop sustainable solutions


Roots In the Community Market aka RIC’s Market is a not-for-profit full-service grocer that will offer affordable healthy food where there is little or no access to it.

RIC’s will be ~20, 000 sq. ft. located in low income area(s); the first location looks to open in Charlotte, NC in the fourth quarter of 2017 and will offer:

  • affordable prices (subsides on healthy food for members)
  • fresh meats and produce
  • healthy food options
  • education on healthy food choices and preparation
  • scholarships
  • jobs & job training
  • support of the development of local businesses in partnership with business, higher education and other not-for-profit organizations

Leave a Reply

Your email address will not be published. Required fields are marked *